1,800 2,300+ wordsDetails:Weekly tasks o

1,800 2,300+ wordsDetails:Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.Key AssignmentYou have met with your client and colleagues about last weeks marketing plan draft. Based on the feedback from your colleagues and others, you are now ready to pull the completed final plan together.Part 1: Deliverable Length: 1,2001,500 wordsSometimes, brands need to be repositioned in the marketplace for a variety of reasons, from gaining new market share to creating an image. You have suggested this during your previous meetings with your client over the last few weeks. As the marketingconsultant for your clients brand, the management team has requested a draft of the marketing plan proposal.Some of the information you already know from working with your client for a few months. Other parts you will have to research and create now. You will have your colleagues and the client review most of it before completing the final sections of the plan and submitting it to the client for final review.The first draft of the marketing plan must include the following sections:Situational Analysis:Include the current industry, market size, growth potential, competitive environment, and future opportunities.Product Positioning Strategy:Choose a positioning strategy for your product designed to change the perception of the current product by the targeted customer group.Customer Profile:Include the details related to your customers demographics and psychographics.Marketing Communications:Include 1 message appeal by designing an advertisement for your target market and 1 communication channel for delivering the message to your target market(s). Explain why this message and media matches your target market.Distribution Placement Strategies: Include at least 2 distribution options/channels to get the product to your customer. Explain why you chose these channels.Part 2: Deliverable Length: 600800 wordsBased on feedback from your colleagues and client, you must do the following:Revise and finalize the 5 sections of the marketing plan that you already wrote.Add the following 2 sections: Global Opportunities: Select 1 country where the product could be successful. Explain how your product could be expanded into the global marketplace by writing a 300400-word narrative that justifies the following: The countrys current marketplace and competitive environmentThe countrys economic situation1 cultural value that matches your home countrys product values2 demographic characteristics of your proposed target marketThe recommendation for expanding into the selected global market; a general statement that toplines the research conductedExecutive Summary: Write 150200 words highlighting key points about the plan. It should act as an abstract that explains to management the current marketplace and customer market. It should outline major sections of the plan.Your final marketing plan should include all of the following sections:Executive SummarySituational AnalysisProduct Positioning StrategyCustomer ProfileMarketing CommunicationsPlacement StrategiesGlobal Opportunities

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more