(3) FOR A ZOO VISITOR STUDY (HUMANS):See the Workshop 2 notes (Monika Szokalski). Types of Zoo Visitor Research:? Wide and varied? Baseline studies to understand who zoo visitors are (i.e. demographic studies)? Tracking studies to understand what visitors do when they visit? Changes in visitor knowledge, attitudes, emotion and behaviour as a result of zoo visit(general or specific; short and long-term)? The impact of different visitor experiences (e.g., viewing an exhibit versus listening to akeeper talk)? The impact of different zoo campaigns(a) CHOOSE AN ISSUE ABOUT ZOO VISITORS THAT IS OF INTEREST TO YOUZoo visitors have an influence on the animals at the zoo, but the zoo experience itself can influencevisitors (e.g. attitudes, knowledge, behaviour).Possible issues include:Visitor behaviour:? Time spent at enclosure(s) or reading signage? Number of coins thrown at crocodiles (or items thrown into enclosures)? Route taken around the zooSurveys of visitor attitudes, knowledge, behaviour? Satisfaction, likes/dislikes? Effect of visit or an experience (e.g. behind-scenes tour or keeper talk) on knowledgeabout the species/issue, attitudes towards species/issue and conservation-basedbehaviours(b) DECIDE WHO YOUR PARTICIPANTS WOULD BE & WHERE YOU WOULDCOLLECT DATA? Sketch or ?map? the ideal location where you would collect data from your humanparticipants (surveys: self-report questionnaires, interviews OR observations of behaviour)
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