Adidas – FIFA 2010 World Cup Official Partner Custom Essay

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Description The entire paper must follow the MLA Writing Style, inclusive of a title page, table of contents, labeled sections, footnotes, bibliography, etc. The paper must contain the following sections in the following order: A) Introduction / Background – A description of the company and its reason for involvement in the global tournament / subsequent tournaments (Part One – International) B) Comparative Environmental Frameworks – The Cultural, Political and Economic Environments Facing The Business (Part Two – International) C) Global Strategy, Structure & Implementation – The Strategy of International Business, Direct Investment & Collaborative Strategies, Shipping (Part Five – International) D) International Operations – Global Marketing, Manufacturing & Supply Chain Management and Accounting / Global Foreign Markets (Parts Four and Six – International) E) Evaluation of External Environment (Strategic – Chapter 3) F) Strategy – Which one does it follow? Choices? Foreign Market Strategy. Diversification Strategy. (Strategic – Chapters 5 – 8) G) Ethical Business Strategies, Social Responsibility & Environmental Sustainability (Strategic – Chapter 9) H) Managing Internal Organizations & Corporate Culture (Strategic 10 – 12; International – HR Management) *Important: It is imperative that students complete each section of the paper using terms and theories from lecture and the text to receive full credit. The assignment is NOT a book report. It is a comprehensive application of the course to a business. The book is Crafting and Executing Strategy, 17th Edition. It is also important for students to address their companies in the context of World Cup and their involvement in the international tournament.

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