Advantages of an E-Commerce Website Essay

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Have finally convinced the Enterprise Content Management (ECM) of The Advantages of an E-Commerce Website. Now all you need to do is prepare a brief business plan to outline your model, strategy, and processes for their approval.
Donna wants the e-commerce portal to sell all its furniture line with regular prices as well as clearance items. She gives you a free hand in any other models you may choose: Pear to Pear P2P, Computer to Computer (C2C), etc. The target audience is the same as the main store customer demographics (employed, professionals/families, young professionals starting out in their careers, shoppers, home furnishings shoppers). The only caveat is that the customers must be Internet-savvy and familiar with shopping on the Internet; that gives us the age group 21-55 years with the target customer demographics. Debbie feels there can be many business models combined in the same portal.
you will deliver a brief formal business plan. Meet as a group to divide up the components and decide on any essential basics (for example, site map).
There is no need to give costs and budgets. Use phase resources for help with a business plan.
Click here and view an expanded explanation of FYC\’s structure.
This is what your business plan must contain in the ppt:
I. Introduction: Online furniture e-commerce industry: General trends, competition (within 200 words), and site map for FYC’s ecommerce portal.
II. Marketing Mix: 4 Ps: What is your site positioning strategy, business model(s) (B2B/B2C/P2P/X2X/…), optional domain name, and revenue model(s) (where the revenue will come from)?
III. Website Marketing / Visibility Strategy
IV. Implementation Strategy: Hosting (your own, hosting companies like, Lycos, etc., or online store aggregators like Yahoo), domain name registration, web design, payment gateway, and launch
V. Processes: Flow chart or bulleted list of user experience with shopping cart, wish list, sales and returns, bidding, search, shipping, and tracking
VI. Optional: Examples of a similar websites selling furniture/furnishings (e.g.,,, etc.)
Individual Deliverable: Your individual deliverable should be about 4 pages in a Word document, not including title page and references. All references must be in APA format. Please add your file.
Objective: • Discuss and explain the major strategic concepts of the E-business.
Separate 4 page APA paper discussing: V. Processes: Flow chart or bulleted list of user experience with shopping cart, wish list, sales and returns, bidding, search, shipping, and tracking.

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