Advertising and Behaviour Control Custom Essay

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1. In your own words, describe the argument in the text, using your own examples to clarify or explain aspects of the argument where necessary (10 Marks).
2. Compare the argument in the text with at least 2 other views or arguments from either your own research or the supplementary readings. Make sure that you clarify the relevance of these views, and how they conflict with or support the views of the prescribed text (15 marks).
3. Evaluate the arguments, and state your own view, giving evidence were appropriate, counter arguments, and explain why you either accept or reject the argument of the prescribed text (15 marks).

Important: For each question your essay must incorporate some critical, evaluative discussion of the relevant arguments presented in at least TWO resources separate from the main reading, either from other readings on the list, or from your own research. A critical evaluative discussion includes assessment of possible opposing viewpoints and objections, and requires you to state your own view clearly and to defend it using some of the theoretical resources (theories, analysis) we have discussed in class.

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