advertising and promotional communications

Questions should be answered thoroughly, specifically, and concisely. Deductions will be made for ambiguous responses. Students responses should reflect anunderstanding of promotional strategies by linking the answers to course content. There should be evidence of critical thinking and ability to express thoughtslogically and effectively in writing. It is expected that students do additional research than simply paraphrasing the textbook. Citation and list of references should be provided. There is no required minimum or maximum length, yet well written final exams in previous semesters ranged from 3-5 pages. Correct spelling, grammar, and punctuation are expected and deductions will be made for careless work. Please proofread carefully, which is not the same asusing Spell Check. Remember to follow the general assignment guideline, and include the questions/sub questions that you are answering to. It is expected that students will work independently without help from other people including other students. Failure to comply will result in no credit forany students involved.1. Establishing objectives for advertising and promotional communications with consumers is important for a variety of reasons. Please demonstrate your understandingof course content by responding to the following: (a) discuss why objectives are important, (b) come up with five examples of different types of advertising orpromotional objectives (e.g. sales objective, communication objective), and (c) describe how the effectiveness of each type you identified could be measured. (20points)2. Advertisers often use celebrities as their spokes person to enhance their brand image. Find a celebrity who is currently appearing in an ad for a particular companyor brand and use McCrackens meaning transfer model to analyze the use of this individual as a spokesperson. Avoid examples presented in the textbook, case andthroughout class discussion (20 points) Cant use because in the book: Tiger Woods and Nike, Kobe Bryant, LeBron James, Kelly Ripa, Bill Cosby, Yao Ming, MichealJordan, Tom Brady, Payton Manning, Kate Moss, Paula Deen, Lance Armstrong, Sofia Vergara,3. Many companies have recently made an effort to reposition their brand using their promotional strategies. Some have succeeded; some had to suffer greatercriticism after the repositioning. Cite one case where the company has successfully repositioned their brand in recent years and one case where the companysrepositioning effort did not meet the expectation. Provide (1) detailed information on their repositioning strategies (2) how consumers responded and (3) the factorsthat determined the success or failure of each company. Avoid examples presented in the textbook (30 points) Cant use companies because in the book: Gatorade, FrostedFlakes, Volkswagen, Axe shower gel, American Appeal, JCPenney, Gap4. What is meant by global market segment? Provide an example of a company that has identified a global market segment and advertises its product or service thatsame way around the world to this market. Discuss (1) who their global market segment are (2) how they determined their global market segment based on differentsegmentation strategies and (3) how their advertising campaign suits the defined global market segment. Avoid examples presented in the textbook (30 points)Cant use because companies in book: McDonalds, Coca-Cola, BMW, Facebook, Mike NiNTENDO Wii, H&M retailer, Nescafe, Asics sports wear, HTC mobile phone company.Click here to have a similar paper done for you by one of our writers within the set deadline at a discounted

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more