advertising and promotional communications

Questions should be answered thoroughly, specifically, and concisely. Deductions will be made for ambiguous responses. Students responses should reflect anunderstanding of promotional strategies by linking the answers to course content. There should be evidence of critical thinking and ability to express thoughtslogically and effectively in writing. It is expected that students do additional research than simply paraphrasing the textbook. Citation and list of references should be provided. There is no required minimum or maximum length, yet well written final exams in previous semesters ranged from 3-5 pages. Correct spelling, grammar, and punctuation are expected and deductions will be made for careless work. Please proofread carefully, which is not the same asusing Spell Check. Remember to follow the general assignment guideline, and include the questions/sub questions that you are answering to. It is expected that students will work independently without help from other people including other students. Failure to comply will result in no credit forany students involved.1. Establishing objectives for advertising and promotional communications with consumers is important for a variety of reasons. Please demonstrate your understandingof course content by responding to the following: (a) discuss why objectives are important, (b) come up with five examples of different types of advertising orpromotional objectives (e.g. sales objective, communication objective), and (c) describe how the effectiveness of each type you identified could be measured. (20points)2. Advertisers often use celebrities as their spokes person to enhance their brand image. Find a celebrity who is currently appearing in an ad for a particular companyor brand and use McCrackens meaning transfer model to analyze the use of this individual as a spokesperson. Avoid examples presented in the textbook, case andthroughout class discussion (20 points) Cant use because in the book: Tiger Woods and Nike, Kobe Bryant, LeBron James, Kelly Ripa, Bill Cosby, Yao Ming, MichealJordan, Tom Brady, Payton Manning, Kate Moss, Paula Deen, Lance Armstrong, Sofia Vergara,3. Many companies have recently made an effort to reposition their brand using their promotional strategies. Some have succeeded; some had to suffer greatercriticism after the repositioning. Cite one case where the company has successfully repositioned their brand in recent years and one case where the companysrepositioning effort did not meet the expectation. Provide (1) detailed information on their repositioning strategies (2) how consumers responded and (3) the factorsthat determined the success or failure of each company. Avoid examples presented in the textbook (30 points) Cant use companies because in the book: Gatorade, FrostedFlakes, Volkswagen, Axe shower gel, American Appeal, JCPenney, Gap4. What is meant by global market segment? Provide an example of a company that has identified a global market segment and advertises its product or service thatsame way around the world to this market. Discuss (1) who their global market segment are (2) how they determined their global market segment based on differentsegmentation strategies and (3) how their advertising campaign suits the defined global market segment. Avoid examples presented in the textbook (30 points)Cant use because companies in book: McDonalds, Coca-Cola, BMW, Facebook, Mike NiNTENDO Wii, H&M retailer, Nescafe, Asics sports wear, HTC mobile phone company.Click here to have a similar paper done for you by one of our writers within the set deadline at a discounted

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