The website is a media-based site belonging to one of the leading international media houses, Al Jazeera. The Al Jazeera English website is owned and run by the Al Jazeera Media Network, which is located in Doha, Qatar. The basic function of the website is to bring topics that often go unreported to light, as well as listen to all sides that make up a story, and give a voice to the voiceless. The site was launched in 2006 when Al Jazeera Media Network launched an English-language TV channel. The new TV channel was opened in order to focus on people and the events that impact their lives. The new Al Jazeera English TV channel was also aimed at reaching more people than Al Jazeera Arabic which only operated in the Middle East. Al Jazeera English reaches more than 270 million households in the world, in over 140 countries in the world. The media site also works to reshape global media, and work constantly to strengthen Al Jazeeras reputation as one of the current affairs channel and the most respected news channel. Al Jazeera Media Network employs more than 4,000 experiences staff from 70 nationalities in order to make the newsrooms more diverse. Moreover, since it is a globally oriented media service provider, Al Jazeera adopts a number of codes of ethics in the pursuance of its mission and vision. The code of ethics ensures that all the staff members have the same guiding principles and that they all work towards achieving the same goal. Due to this unity of purpose and togetherness among the staff members, Al Jazeera has managed to win a number of awards, as well as gaining prestigious awards from different organizations from different parts of the world. The network has also been honored for its overall excellence because of its success in achieving its mission, as well as, the individual works of Al Jazeera reporters. The Al Jazeera website is ideal for any individual seeking to get information about events taking place in various parts of the world. This can be citizens from any of the countries where Al Jazeera operates or even any of the countries in the world. It could also be students seeking to learn more about politics, culture, and current affairs in the world. Citizens and government officials can also get important information about other governments in the world and the way they run their affairs. The website is also ideal for people who are looking for answers or explanations for different occurrences in the world, as it has a discussion board where people can discuss the various stories and events covered by Al Jazeera. Visuals The website is quite pleasing visually as it uses Al Jazeeras main colors: orange and red. It is well organized with shortcuts to guide visitors around the website. Some parts of the home page are also animate to capture the attention of visitors, like the Breaking News. The Breaking News is located at the top part of the page to capture the readers attention. The rest of the webpage and the other pages containing important information are aided by the use of picture and videos, giving the page more visual appeal. In addition, the page also uses headings and subtitles to highlight the important featured news and information in the website. At the bottom part of the page are additional stories not covered in the home page, but may interest readers. These are known as Programme Highlights, they are presented using pictures, and a short description of the stories covered. There is also a summary of the featured stories in the home page, which are also presented using pictures and a short description of the stories. In addition, there is a section of the Most Viewed stories on the right side of the page, but these are only listed as short headlines with no pictures. In addition, some of the information on the webpage could be presented in the form of audio clips and videos to save more space while presenting bulky information. This would save the website a great deal of space on the webpages. The visuals that work well on the home page include colorful icons on top of the page, the pictures under Latest News, Featured Stories, and Programme Highlights. All these visuals appeal to the intended audience as they make it easy for people to locate information. The pictures also appeals to young users or viewers such as students and teenagers. In addition, the old people who may not read well can also locate information with ease by simply using the pictures. In addition, as the saying goes A picture is worth a thousand words, the website uses pictures to convey additional information that may not be communicated to the viewers through text. The pictures also help in confirming the stories given in the webpage, as well as the events that took place assure the viewers of the credibility of the stories given. User-Friendliness/Tools It is quite easy to navigate through the website because of the shortcuts provided, and the headlines or headings of the topics and stories covered. There are also additional links that redirect users to pages with more information, presented in blue. Users can click on the blue links and they will be automatically be redirected to other pages with more information. Moreover, the page also contains social media links in the form of icons, through which users can share information with other people using the social media sites. A person looking for information that may not be readily available on the home page of the site has the option to search for whatever information they need using the Search box. This makes the webpage very user friendly, ensuring that different users can access the information presented in the webpage easily. Content/Relevance The website features information that is up to date and mostly interesting but not funny. It does feature ideas and contents that people need because it covers the events taking place in different parts of the world, but mostly what other media houses may consider too sensitive to cover. The website meets the needs of its target audience by giving in-depth details of various occurrences in fields such as peace, conflicts, politics, the economy, and humanity. This is evidenced by the Most Viewed section, which mostly features political stories. Currency The website is updated daily covering the most current events taking place in the world. To check whether the information in the website if up to date, users can compare the information and highlights in the website to those of other popular media websites such as CNN, New York Times and the Huffington Post. The website also keep its information current by liaising with other media websites or houses in different parts of the world so that they can share information. Accuracy and Reliability The fact that the website presents information about the company, location and contact details makes the website credible.
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