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Analysis should be based on concepts from the following areas:
A.Strategic Management (a couple of points only)
1. Strategic analysis
2. Strategic choice
3. Strategic implementation
4. Analysis of strategies at various levels
5. Use of appropriate models for analysis
6. Analysis of resources, competencies and capabilities
7. Recommended Strategies

B.Financial Analysis and Management(a couple of points only)
1. Company’s Financial Position
2. Choose Ratios as appropriate (examples given below)
3. Ratio Analysis
4. Comparison of company’s ratios with prior year’s performance, industry average
5. Liquidity Analysis Ratio
6. Profitability Analysis Ratio
7. Activity Analysis Ratio
8. Capital Structure Analysis Ratio
9. Assessment of cash flow position
10. Identify strengths/weakness/problems to comment on / recommend solutions for.

C. International Business(a couple of points only)
1. International expansion
2. Country analysis
3. Overcoming barriers

Evidence of secondary data analysis Competitor analysis, Comparison of company growth rate with the industry growth rate. Market share of the company Analysis of competitor strategies

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