Blended Learning Design Portfolio Essay and Business Case Report to Management Essay

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For this assignment you are asked to complete two activities based on the following case study:
– Blended Learning Design Portfolio (40% of total module marks)
– Business Case Report to Management (10% of total module marks)

Case Study

Background and Concept
Your organisation currently offers a range of face2face training courses for staff induction and continuing professional development target groups. Market analysis has highlighted that potential learners/clients are finding it increasingly difficult to attend face2face training settings due to the challenging economic climate. Your organisation has decided to update its business strategy by investigating the potential of delivering a pilot course in a blended learning format (where the training is delivered via both online and face2face environments). The Marketing Department and the Quality Assurance Department have recommended that any new online courses developed should strive to align with external accreditation benchmarks, or map to accredited professional or educational qualification outcomes.

High-Level Planning
Your organisation has employed an external eLearning consultancy firm to identify an appropriate strategy for the pilot course design and implementation. The firm have stressed the importance of:
1. Developing engaging online eTivities that leverage the benefits and opportunities of online learning (such as communication, collaboration and reflective-based learning activities)
2. Ensuring that robust formative and summative eAssessment activities are employed during the course to ensure constructive alignment

Detailed Planning (Your Tasks/Assignment Deliverables)

Your line manager has invited submissions from trainers and developers within the organisation to adapt a current face2face course offering towards a blended format (she is also open to suggestions to develop a new course offering). The successful candidate(s) will head up a new eLearning section of the organisation. The deliverables for the submission are:

1. A 1250-word blended learning design portfolio outlining the environmental elements and learning activities to be undertaken in the new blended format. See the JISC “Effective Practice Planner” as an example of a portfolio approach.
2. A 750-word business case for why your course should be selected. The audience for this report will be non-technical and non-teaching executives.

3. Your submission should explain and justify the instructional design methodology, pedagogical rationale and provide a high-level description of resources required to adapt the course. It should include at least ONE eTivity that has been adapted a blended learning format.

4. NOTE: resources submitted in your appendix is not included in your word count.

Total Word Count
2000 words (+/20%)

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