Breaking into new markets the required case study should be about a company breaking into a new market. the company can be a company that i worked for which is ‘Morgan’ fashion company for designing and manufacturing clothes or can also be a medical company that i work for, a public company, or a private company.
The chosen company should be one for which sufficient resources are available on the internet and through research. The ideal company should be big enough to be in a few countries, but not too big that meaningful analysis of international market selection and country-specific strategies are difficult to come by. Primary data collection through interview and/or observations should complement secondary source research, if possible.
The case should at the very least cover the following topics:
1. What is the background on the company and its industry and how does it affect the decision to go global and to internationalize further?
2. What are the countries that the company is currently doing business in and what is the sequence of entry? What are the primary modes of entry used in each country?
3. What are the political, economic, and social variables important for the company in question? How does it use these variables to decide on international market selection and entry?
4. How does the company adapt its strategies, tactics and products in markets that are different from its home market? Please provide specific evidence.
5. What are the international business problems that the company faces today? What are the alternative solutions considered?
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