BUSINESS FOUNDATIONS Academic Essay

This assessment is designed to apply the knowledge and skills developed by the students to evaluating the external andinternal environment in which new product is to be realised and defining strategies appropriate to its realisation. In thisassignment, the student is expected to analyse the external and internal environments (SWOT), identify a relevantstrategy (S0, WO etc.), identify and describe a target market, and develop a suitable new product for the company tointroduce for this target market.Description of assessment:In this assignment each student must choose a company from the list of companies provided (see table on next page).You will choose a country (not Australia) that your company operates in and provide relevant background informationand analysis on both the company and country, and design a new product for the company to launch in that country.You will need to provide a market description of the relevant market conditions that your company operates in. Thismight include variables such as the prevailing economic conditions, demand and supply factors, and a description ofthe industry etc. for that country. You will need to provide a referenced SWOT analysis for the company in thatmarket, identifying the internal strengths and weaknesses and external opportunities and threats of the company forthe chosen market. The goal of a SWOT analysis is to identify the critical factors that may affect your proposedbusiness concept (or new product) and then build on your strengths to reduce your weaknesses, exploit opportunitiesand avoid potential threats. Students are also expected identify and describe using marketing segmenting variables,one target market being served by your company.Students are required to use 3 types of resources in the marketing plan:1. Industry reports2. Company reports3. Prescribed textbook

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