In conjunction with your opportunity analysis report in the previous assessment, complete the business plan for your business idea. The business plan should be written for the manager of a financial institution from whom you are seeking funds to establish the business. You may assume that you have $50,000 of your own capital to contribute, but must borrow the rest if needed.
In preparing your business plan, you should follow the guidelines contained in Topic 5 and in your textbook from pages 156–169. Further information will be provided on MySCU.
Your business plan should include, but need not be limited to, the following components:
• executive summary
• title page
• a description of the venture, including why it is innovative and builds on an opportunity
• an industry and a market analysis, showing evidence and findings of detailed market research (secondary and/or primary) which would support the feasibility of the business
• an operational plan
• a marketing plan
• an organisational plan
• a schedule of operations and a contingency plan
• a financial plan showing 3-year projections
• reference list.
We are familiar with numerous websites from which business plans can be downloaded. Copying a business plan, in part or in whole, from elsewhere and handing this in as your own work is plagiarism and will be dealt with according to University Policy; see below.
• Executive summary, title page and description of the venture (10%)
• Industry and market analysis (20%)
• Operations plan (15%)
• Marketing plan (15%)
• Organisational plan (5%)
• Schedule of operations and contingency plan (5%)
16 MNG00427 – Entrepreneurship in Tourism and Hospitality
• Financial plan (20%)
• Professional presentation (5%)
• Referencing and referencing list (5%).
The census date is the day upon which your enrollment for the study period becomes fixed. You cannot enrol or withdraw from units after census date without significant academic and/or financial penalties. If you are using the FEE-Help or HECS-Help Government loan schemes, your debt for the study period is deferred on census date.
You will need to go to My Enrolment at http://www.scu.edu.au/my enrollment to check your census dates. Select ‘Current Enrolment including Census date’ from the menu item called ‘My Study Plans’. Each unit in which you are enrolled will be displayed with its census date clearly identified.
Students who complete a unit will receive one of the following grades:
• Absent Fail
• Satisfied Requirements (where used)
• High Distinction.
Student grades are determined by applying the following grading standards in combination with specific marking criteria for each assessment item.
Note: Marks may be subject to moderating adjustments.
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