BUSINESS STRATEGY ESSAY

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Candidates are advised to use maximum of 10 pages for environmental analysis, which must be included as an appendix.
It is important to follow an integrated approach and show how different organisational functions work together to achieve the strategy.

Assessment guidance

Candidates are advised to research the organisation and the business sector thoroughly before starting the assignment.
Candidates are encouraged to meet and interview key personnel within their chosen organisation to understand the existing strategic planning process in operation and the effectiveness of the plans.
Assessment must reflect a good understanding of key theoretical concepts as well as their practical application within the chosen organisation.

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