Business Writing Portfolio • Suppose you are part of the following scenario: • You are a public relations manager who must present information regarding changes in retail store operations to three sets of stakeholders of a retail clothing chain. The stakeholders are store managers, employees, retail customers, and the public. You must explain adjustments that allow employees to come to work on fewer days a week in an effort to combat rising gas prices and save money on store operations. • Stores will close on Sundays. On Monday through Saturday, stores will open an hour later and close an hour earlier. Full-time employees, including managers, will work four 10-hour days a week. Part-time employees will consolidate their hours in 1-, 2-, or 3-day workweeks, depending on how many hours they are scheduled to work. No stores are closing, but no new stores are opening. • While constructing your messages, determine the characteristics of your audience and consider the appropriate communication type and style for each audience. • Complete Part I: Business Writing Steps. Outline the steps you must take in drafting the three business communications. This document can take the form of a list, a flowchart, or a Web diagram. • Complete Part II: Portfolio. Write three messages by selecting one message format for each audience. Explain the changes in the retail store operations. The three messages contain potentially negative information; address the information presented in the scenario so your audience might perceive it in a positive way. Audiences Message Formats Store managers A business letter Store employees A business memo Retail customers and the public An e-mail message • Complete Part III: Reflection. Write a 200- to 300-word reflection on your writing, and compare and contrast the business writings in this assignment with academic papers you have completed. • Notes • You are writing 3 different business messages; however, you will submit a single MS Word document (post a single file). Separate your three messages by using headers. • APA requirements: Standard APA requirements do apply (i.e. cover page, line spacing, margins, etc.). Since the messages are a direct communique with managers, employees and/or customers, you will not cite and quote sources in the messages. However, the requirement to use two peer-reviewed sources of information must be met in your reflection (Part III). • Your goal in the messages is to effectively share your intended message. Use the number of words required for each message to meet that goal.
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