You need to answer the following questions based on the given case study:
1. What did Hannah do to make a first cut in the list of potential countries? How did he get from 200 to
less than 35 potential new markets? Which variables seemed more important in his decisionmaking?
Which unused variables might have been useful? (10 Marks)
2. Hannah was focused on franchising as the mode of entry. Do you believe it is the best mode of entry
for the firm? Why? (15 Marks)
3. Conduct a detailed S.W.O.T. analysis for the firm. Based on the S.W.O.T. analysis, identify, with
justifications, the international markets that have the best potential. (10 Marks)
4. If you were Hannah, what plans might you make for the future? Be specific with your answers. (15 Marks)
Please follow the instruction . AND write with your proper marketing knowledge and analysis as much as you can . This assessment are under the 4500 words limit.
Instruction as follow:
You can use the question-answer format for this assignment, i.e. answering each question one by one. I
would also like to see many headings and sub-headings used to specify the information for each question.
I do not expect a literature review in this assessment as this is a business report. However, you do need
theories to support your arguments. Each table and/or key fact should have the source indicated so that the reader can assess the reliability and validity of that information.
This assignment is demanding and will require a significant amount of research. I strongly recommend you
commence your research at the beginning of the term.
The assignment must be typed and presented in a professional manner.
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