{{Chapter 1 Marketing: The Art and Science of Satisfying Customers}} Etiquette Tips for Marketing

{{Chapter 1 Marketing: The Art and Science of Satisfying Customers}} Etiquette Tips for Marketing Professionals Forms of Address: Which One Do You Use, and When? When you meet someone new in a professional situation, do you say Mr., Dr., or Ms., and hope youve got it right? Most people have experienced this confusion at one time or another. Whether youre interviewing for a job or making a sales call, you are marketing yourself to the other personand you want to make sure you address that person with the correct title. Here are a few guidelines to help you navigate the maze successfully: 1. Always use a title and last name until you are asked to use a persons first name. Even if you are introduced to someone by first namesuch as Patricia Grahamcontinue to address her as Ms. Graham until she specifically invites you to do otherwise. In many cultures, first names are never used in business situations. 2. Listen. If someone else makes an introduction for you, pay attention to the way the introduction is made. Make a mental note of which form of address is used. 3. Introduce a lower-ranking person to a higher ranking person. For example, you might introduce your new assistant to a department manager by saying, Ms. Lopez, this is my new assistant, Jeremy Morgan. 4. If you arent certain which title to use, at least make an attempt by saying Mr. or Ms. Through conversationor the help of someone else who is presentyou will be able to refine the title to Dr., Senator, or Mrs., if appropriate.

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