communication theories Custom Essay

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• 2. Choose one of the theories below.
• Knowledge Gap Theory (Media literacy)
• Propaganda Theory (spin doctoring and media management)
• Perception Theory (Cinema and ‘other’)
• Theories of Press (media ownership)
• Gratification and Uses Theory (use of social media)

• 3. The research paper should demonstrate:
• Explain the theory;
• Apply the theory to a given media situation;
• Collect evidence through study of films/ video/ Radio/print / Advertising/PR/ Internet/Animation;
• Analyze the evidence collected to support their arguments;
• Summarize the key findings to give their conclusion.

• 4. The paper must include:
• Cover page
• Contents page
• Introduction
• Literature Review/Background
• Main arguments/hypothesis
• Evidence gathered through study of various mass media
• Analysis of this information gathered
• Conclusion and summary
• Bibliography (APA list of books, journals, websites used in the paper)
• Appendix (Graphs, pictures, videos, film, print material, transcripts used as evidence)

• 5. The paper should be 1000 -1500 words in length (excluding cover note, contents page, bibliography and appendix).

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