The assessment will be based on a research essay. The student will write an essay researching the salient features and applicability of any one of
the communication theories as used in a given media situation.
Some of the examples could be:
• Knowledge Gap Theory (Media literacy)
• Propaganda Theory (spin doctoring and media management)
• Perception Theory (Cinema and ‘other’)
• Theories of Press (media ownership)
• Gratification and Uses Theory (use of social media)
The research paper should demonstrate that the student can:
• explain the theory;
• apply the theory to a given media situation;
• collect evidence through study of films/ video/ Radio/print / Advertising/PR/ Internet/Animation;
• analyze the evidence collected to support their arguments;
• summarize the key findings to give their conclusion.
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