Consumer Ad analysis custom essay

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(The Ad itself is NOT a reference/resource) Find 3 resources from the following resources list to support your analysis. Use attached ad for analysis.
Purpose of the Assignment
To evaluate a printed advertisement for a piece of exercise equipment in an effort to encourage the student to become a more critical consumer. The advertisement will be evaluated by comparing the claims made in the ad to scientific evidence and research findings.

Evaluation
This section contains your evaluation of both the ad itself and the product advertised; it should be no longer than 2-3 pages. You should comment on the positive aspects (praise) and the negative aspects (criticism) of the ad. Your analysis should be in paragraph form, and critical comments should be well developed. You should make limited use of quotations; references should be paraphrased. If you use quotes, statements must be in proper form (e.g., use quotation marks and cite page for quoted material). You must cite your references, using APA format, to support your statements. In the text of your paper, author & year should be indicated. If there are more than 2 authors, you may use et al. in text (however, remember to include all names on Reference Page.) For direct quotes, also include page numbers. See examples below:
According to Maughan et al. (1995), creatine supplementation has been shown to significantly increase total body mass over a 4 week period.
Caffeine is a diuretic and also stimulates metabolism (Williams, 2005, p.184).
When critically evaluating the product, consider the following questions, if appropriate, but do not limit your critique to only these questions:
Is the use of this product supported by scientific evidence? If so, are there any conflicting results among various studies? Do the participants age, health condition, fitness level, etc. match those for whom the ad is directed? Were there limitations and/or flaws in these studies? Describe the studies, as appropriate, to defend your statements and give evidence for or against the claims made in the ad.
What, if any, contribution would the consumption of the product make to the nutrient intake, physique, or fitness level of the intended consumer?
Could some less expensive product be used to obtain the same results?
What hazards might be associated with the use of this product? Are there any conditions (e.g., medical, age-related) that would contraindicate the use of the product?

When critically evaluating the advertisement, comment on the text, and use of color and graphics. You need to also consider the following questions:
Who appears to be the intended consumer?
What techniques are used to draw the attention of the reader? Are they successful?
Is the ad straightforward and factual? Explain
Is any important information omitted? (You may need to find the product at the market and read the label to determine this.)
What, if any, gimmicks are used to sell the product? If gimmicks are used, are they successful?

Resources list
Journals (partial list)
American Journal of Clinical Nutrition
American Journal of Public Health
American Journal of Sports Medicine
International Journal of Sports Medicine
International Journal of Sports Nutrition
Journal of Applied Physiology
Journal of Athletic Training
Journal of the American Dietetic Association
Journal of the American Medical Association
Journal of the Strength and Conditioning Association
Journal of Food Science
Journal of Nutrition
Journal of Health, Physical Education, Recreation, and Dance
Lancet
Medicine and Science in Sports and Exercise
New England Journal of Medicine
Nutrition Reviews
Physician and Sports Medicine
Research Quarterly for Exercise and Sport Science
Sports Medicine
Strength and Conditioning Journal

On-Line Resources (partial list)
American College of Sports Medicine www.acsm.org
American Dietetic Association www.eatright.org
American Medical Association www.ama-assn.org
Australian Institute of Sport www.ais.org.au/sssm/index.asp
Centers for Disease Control www.cdc.gov
Food and Drug Administration www.fda.gov
Government Healthfinder www.healthfinder.gov
International Food Information Council www.ific.org
Medline www.ncbi.nlm.nih.gov/pubmed/
My Pyramid www.mypyramid.gov
National Institutes of Health www.nih.gov
New England Journal of Medicine www.nejm.org
Physician and Sportsmedicine www.physsportsmed.com
Sports Science Exchange www.gssiweb.com
Sport Science Organization www.sportsci.org
U.S. Food and Drug Administration www.fda.gov
World Health Organization www.who.int

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