Decide on a product/service, related to the industry chosen above, which you think can be successfully produced and sold overseas. Justify your
choice of product (with referenced sources). Why is this a good business idea?
It can be a radically new idea for an innovative new product/service (as you might see on Dragon’s Den), or it can be a variation on existing
product/services – a competing brand or model, for example. Your idea is to be presented to the Board of Global Ventures Plc in the form of a
PowerPoint presentation of no more than 10 slides. The slides should:
1. Explain the new product or service. This aspect should include an outline of the scope and size of the product market investigated. As
most industries involve a range of products it would be wise to limit the investigation to a narrow range of products e.g. saloon motor cars as
opposed to all motor vehicles; retail banks rather than all types of banking.
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2. You should decide whether you are going to concentrate on the production aspects, or the sales aspects, but not both.
Task Two (40% of overall module assessment mark)
You have now heard from the Board of Global Ventures Plc that your idea from Task One has been accepted as one of those to be taken forward.
They have therefore asked you to:
(a) In no more than 100 words reiterate your business idea and state clearly whether you intend to concentrate on producing the product overseas or selling it overseas.
(b) Identify the essential and desirable characteristics you would be looking for when you later choose a country to operate in (task 3 below), for your product to be successful (part b should be approximately 1,000 words or equivalent).
You do not choose a specific country yet – that is the purpose of task 3. In task 2 you identify the characteristics you will be seeking in a foreign country; task 3 is then about finding the overseas country which best fits the requirements you have identified in task 2, to produce or sell your specific product/service in.
Task Three (60% of overall module assessment mark)
The Board of Global Ventures Plc have asked you to choose one country which you think fulfils all (or most) of the criteria in your analysis in
Task 2 and produce a report entitled ‘Doing Business In (insert country of your choice)’.
The report should be of 2,000 words (excluding appendices) and have the following sections:
• Title Page
• Terms of Reference
• Choice and justification of an overseas country to operate in. This should be consistent with your analysis from Task Two, and should emphasise the most important characteristics the company is seeking and show how the country of your choice fulfils the business needs. You should consider factors in both the macro and micro environments in the context of your chosen country that are relevant to the industry/product/service
you have elected to analyse.
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