This individual assignment for the course is an article – about a company/industry. Each student should produce a quality article that would not seem out of place in top business publications like the Wall Street Journal, Forbes, Business Week, Harvard Business Review, or other publications. The purpose of the article is to persuade readers that the management issue(s) you have identified is critical to address. The persuasiveness of evidence and facts largely depends on how they are presented. This article should not only be accurate, but it also needs to be carefully crafted using logic to present your story. Beyond the facts, you can use anecdotal examples, metaphors, and other logical tools to increase the persuasive power of your article. In order to accomplish this (produce a high quality product), you will need to become very knowledgeable on the company and its industry/competitors through your research. You will need to work through several different versions of the paper.
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