Current issues in marketing custom essay

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The module is focused on the detailed investigation of a current issue in the world of marketing. You will all individually select an issue that interests you and develop a short briefing paper Individually identify an issue that interests you and is affecting the world of marketing The key test is… “could I have studied this issue last year?” If the answer is yes, it is probably not current enough! Prepare and submit a briefing paper that is NO LONGER than 2 sides of A4 It should cover: a clear outline of what the issue is the key points that support why you believe it is an issue that the marketing industry should debate In order to achieve a pass grade, you need to: demonstrate use of secondary research utilise relevant marketing theories actively contribute to the presentation and report submit a management style report achieve satisfactory registered attendance Bibliography Reading Journals: Available online via UNL electronic information resources for business using the Emerald database MIP: Marketing Intelligence Planning JPBM: Journal of Product and Brand Management JMP: Journal of Marketing Practise JMC: Journal of Marketing Communications EJM: European Journal of Marketing HBR: Harvard Business Review Magazines: Available in the London Metropolitan University Learning Centres and all good newsagents Marketing Marketing Week Campaign PR Week Marketing Direct Reports: The following report databases give both good market and company information and are also available via the London Metropolitan University electronic information resources for business Mintel Market Intelligence KeyNotes Newspapers: Financial Times Wall Street Journal Europe The Times The Guardian The Independent Daily Telegraph All of these newspapers have frequent comment and analysis of marketing issues and practice Websites: http://www.cim.co.uk Chartered Institute of Marketing http://www.haynet.co.uk Marketing stable of magazines www.ipa.co.uk Institute of Practitioners in Advertising

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