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The requirement for this assessment is for each student to analyse APPLE. Using relevant data and business analytical methods, highlight the changes and challenges that APPLE faces in the marketing and delivery of their products and services and the opportunities that may be available over the next 5 years. The assignment should be presented as a written report and should include recommendations or options for facing these challenges, supported by the analysis of available information. There should also be an indication as to what further data or information may be required to assist in making specific decisions, where this data or information is not readily available.

There is a great deal of information available in the public arena on APPLE and students are expected to undertake the necessary research to properly asses this company. In undertaking this assignment a detailed analysis will be required using at least two business analysis methods. A part of this assessment will be to identify what data is required and how to turn that data into useful information. Students are expected to identify the range of products and services available and to appropriately analyse the market or markets for these products and services. Careful consideration should be given to any changes and challenges that may impact upon the various markets that the organisation serves. Consideration should also be given to how these changes and challenges may be dealt with and what opportunities and threats are faced in different markets. Where identified from the analysis undertaken, recommendations or options should be outlined providing a possible course or courses of action that could be taken to face changing markets over the next five years

plz Follow the structure in the attachments

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