Based on the product or service you selected for your Marketing Plan: Phase I Paper, prepare a 1,400-1,750-word paper in which you address the following: I. Identify the segmentation criteria that will impact your target market selection. Identify your target market. II. Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will impact your marketing strategy. III. Analyze current competitors and define the competitive landscape for your product or service. Note: Be sure to cite properly your sources properly in your paper and draw from your experiences and readings. The content is comprehensive, accurate, and persuasive. The paper develops a central theme or idea, directed toward the appropriate audience. The paper links theory to relevant examples of current experience and industry practice and uses the vocabulary of the theory correctly. Major points are stated clearly, are supported by specific details, examples, or analysis, and are organized logically. Be sure to cite the assigned reading and at least one outside reference in your paper. The introduction provides sufficient background on the topic and previews major points. The conclusion is logical, flows from the body of the paper, and reviews the major points. Readability and Style 1 Point Paragraph transitions are present and logical and maintain the flow throughout the paper. The tone is appropriate to the content and assignment. Sentences are complete, clear, and concise. Sentences are well constructed, with consistently strong, varied sentences. Sentence transitions are present and maintain the flow of thought. Mechanics 1 Point The paper, including the title page, reference page, tables, and appendixes follow APA guidelines for format. Citations of original works within the body of the paper follow APA guidelines. The paper is laid out with effective use of headings, font styles, and white space. Rules of grammar, usage, and punctuation are followed. Spelling is correct.
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