(Determining relevant cash flows) Captains Cereal

(Determining relevant cash flows) Captains Cereal isconsidering introducing avariation of its current breakfast cereal, Crunch Stuff. This newcereal will be similar to the old, with the exception that it willcontain sugar-coated marshmallows shaped in the form of stars. Thenew cereal will be called Crunch Stuff n Stars. It is estimatedthat the sales for the new cereal will be $25 million; however, 20%of those sales will draw from former Crunch Stuff customers whohave switched to Crunch Stuff n Stars and who would not haveswitched if the new product had not been introduced. What is therelevant sales level to consider when deciding whether or not tointroduce Crunch Stuff n Stars?

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