• To demonstrate effective use of social media (e.g. blogs and twitter)
• To evaluate existing web site and identify areas for improvement
• To demonstrate your understanding of the benefits and drawbacks of emerging technologies in a specific context
• To reflect on your experience and understanding of using different emerging technologies
Suzanne Bolt, local Olympic silver medal sprinter, has recently taken over the running of what is currently a run down sports centre in Salford.
There are many challenges ahead for her as Salford Sports Village has had little strategic direction in the past few years and membership has seriously dwindled. However Suzanne is determined to make Salford Sports Village a successful community-focused centre. A strategy that Suzanne wants to introduce and that will differentiate this sports centre from others in the local area is a focus on young people. A range of alternative sports will be offered such as skate boarding, street football, street/urban dancing, BMX biking alongside the traditional offerings.
Additionally, Suzanne wants to launch a charity event to link with the Olympic games, ‘2012 Salford Games’ to encourage the local children to get fit and try new sports. Local primary schools will adopt a different country’s identity and put forward a team to compete in the games and a team of games stewards. There will be an opening and closing ceremony so all the children can get involved.
Salford Sports Village has a web site that is in need of a serious overhaul. Suzanne is aware that there are problems with the web site but is not quite sure what they are or how to fix it. However she has also been hearing a lot about social media and Web 2.0 and is curious to find out more about this and how it might help promote the Sports Village and attract sponsorship for the ‘2012 Salford Games’ charity event. Suzanne has approached you in your role as a consultant in social media. Eventually Suzanne wants to build a business strategy for Salford Sports Village use of emerging technologies, leading to a new web site integrated to social media and services. In the first instance, she wants to increase her knowledge and skills in this area so she can begin to experiment and make good decisions about where to go next. Suzanne wants you to explain the key features of these media and services and an evaluation of the web site in a report. Your informal report should be presented as an electronic document with clickable links to cover the following key areas, each of which should be backed up with an example (including links to web sites/ screen shots or as appropriate):
1. Introduction (word limit 250) that explains five relevant technologies of your choice, e.g. web presence – blog, web site; social networking services -Twitter, Facebook, MySpace; media services such as podcasting and video services – YouTube.com, etc.; sport services such as Nike Fitness, MapMyRun etc and/or any other technologies/services that you think might be relevant
2. Give TWO Examples (word limit 200 for each example) of these technologies in use by small or medium-sized sports organizations (see criteria
The first example should be of how sports club or centre uses technologies and services in an integrated and innovatory way http://fitkid.wordpress.com/events-celebrations/ and the second example should demonstrate the use of these technologies promoting charity sports event www.justgiving.co.uk (please find alternative sports sites for your answers).
3. Evaluation of web site for Salford Sports Village (word Limit 300)
Informed by your online evaluation activity and based on principles taught in lectures, provide a short report summarising your evaluation.
4. Conclusions (word limit 250) with suggestions of two practical steps that Suzanne could take next with Salford Sports Village in order to start
using these technologies.
Word limit 300
Reflection: This part of the assignment enables you to bring together theory (from lectures and module resources) and practice (from your online
and tutorial activities, and your Assessed Tasks). In this part you should reflect on how your understanding of emerging technologies has been
influenced by your practical experience of those technologies, for example of engaging in the first two Assessed Tasks, participating in social
networks, or doing the online or tutorial activities assigned for this module. For example, if you learned about tagging or accessibility and
were able to bring that into Part 1 of the assignment, you could mention that. Obviously there are lots of possibilities of how you managed to
increase your understanding of lecture topics by practical experience. If you already had a good understanding, use examples from where you gained
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