• “Most Innovative Company in America”
– Fortune Magazine, 2000
• “Is Enron Overpriced?”
– Fortune Magazine, 2001
READ THE ARTICLE “Is Enron Overpriced?”
“It’s in a bunch of complex businesses. Its financial statements are nearly impenetrable. So why is Enron trading at such a huge multiple?” By Bethany McLean, March 5, 2001
READ ALL THE OTHER ARTICLES NOW UP ON MOODLE EACH TITLED “ASSIGNMENT…” FOR THEIR DIFFERENT VIEWS: e.g. “The article, though insightful, provided only an inkling of the things yet to be revealed.” Enron: Market Exploitation And Correction, Clayton RJ, Scroggins, W., Westley, C. In Financial Decisions, spring 2002.
WRITE an essay on the following question:
What was the significance of Bethany McLean’s article – for Enron, business journalism or the relationship between business and journalism?
• 600 words minimum, 800 maximum
• Read all the documents I will put up on Hult Online later today. Additional marks for researching further. BUT DO NOT GET BOGGED DOWN
• Grading will focus on:
– a strong clear argument and conclusion;
– Good selection and use of facts, quotes, anecdotes data etc to back up these up.
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