[[ETHICS EXERCISE]] Marketing directly to children has become a controversial strategy because there are so many different ways to influence childrenthrough their families and their friends, at school, and through media ranging from TV to the Internet. But children and teens wield a great deal of spending poweralmost $200 billion each yearso marketers are naturally tempted to aim many messages at them. Using what you know about consumer behavior, evaluate an advertisement or commercial that is clearly aimed at this young group of consumers. 1. Who would be the reference group that children might aspire to in their purchase of the product in the ad? In Maslows hierarchy, what needs might the product satisfy? 2. Might the ad mislead children in any way? If so, how? 3. How would you evaluate this advertisement from an ethical standpoint?
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