Explain how organisations attempt to create “˜Brand Loyalty’.

An understanding of customers and consumption is central to marketing practice. In this assessment you will explore / research why customers buy and consume brands (in all their diversity) and the meanings of these brands in their lives. 1.Using relevant examples (Brands, Products and or Services) and academic theory, explain the relationships between marketing, consumption and customer behaviour. (40% of the mark) 2.Explain how organisations attempt to create “˜Brand Loyalty’. Use well-known examples to demonstrate the significance of brands to customers / consumers. (30% of the mark) 3.Critically review the key influences on customer’s behaviour in the context brand buying/loyalty. (30% of the mark)

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