Write a 1925 word (7 pages) case writeup on the GolfLogix case study( which I would attach). This case writeup should address the following questions:
1- How attractive are the two products for different customer segments? –
2- What are the end user needs for channel services and what services do the
different channels provide?
3- What is the power/control situation between GolfLogix and its current/potential
4- How attractive are the different channels partners for GolfLogix? Think about evaluating the economics of “leasing” the Distance Only and the Complete System, and the economics of “selling” the Distance Only system.
5- Would adding new channel options lead to a channel conflict?
6- Provide a recommendation on how GolfLogix should design its distribution channels going forward.
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