Greenhouse Business Challenge and Carbon Footprint for Mercedes Benz Custom Essay

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Organisations worldwide have been measuring their carbon footprint to prepare themselves for carbon marketplaces. Companies measure their footprint several ways but one method sees carbon classified as Scope 1, Scope 2 and Scope 3 emissions.

Scope1 carbon footprint is called the direct footprint and relates to the carbon footprint from manufacturing a product or delivering a service. An example of scope 1 for Coca Cola would be the carbon footprint from directly manufacturing their soft drink product. This however does not include electricity usage.

Scope 2 carbon footprint is called indirect carbon emission from key indirect sources ie: purchased electricity sources. This footprint relates to the amount of electricity used in an organisation. An example of scope 2 for Coca Cola would be the carbon footprint from the amount of electricity used both in manufacturing and head office and other areas. This should be easy to measure.

Scope 3 carbon footprint is called the supply chain footprint. This relates to the carbon footprint generated by the distribution of a product along a supply chain or delivering a service along a supply chain. An example of scope 3 for Coca Cola would be the carbon footprint generated from delivering Coca Cola into vending machines.

These, taken together, constitute an organisation�s emissions inventory. The emissions inventory contains the main sources of emissions and therefore identifies the opportunities for abatement, and covers all areas of a business including energy use, operation of stationary equipment, transport, supply chain engagement and waste generation. Once organisations have audited their carbon footprint they then typically respond in three broad ways;
Mercedes Benz Carbon Footprint Response:
� Response :�how will we act responsibly� How do we respond in order to enhance our reputation and protect our brand (Protect Mercedes Benz Brand-CSR Response).

Your team will investigate Mercedes Benz to examine how the Greenhouse Challenge and Carbon Footprint are impacting on this business. Further you will explore the problems and solutions Mercedes Benz may use to respond to the Greenhouse Challenge. Your team will be assigned a business to investigate. The Mercedes Benz is facing response in the following area;

The main problems the Greenhouse Challenge presents for Mercedes Benz
Response: CSR and Brand � Main Problem of Mercedes Benz
� How is Mercedes Benz going to �do the right thing�?
� How is Mercedes Benz going to protect our brand?
Researcher � Response : Brand Response (Protect Mercedes Benz brand image)
o Background on one of the three carbon footprint responses � Brand Protection
o Define and describe the carbon footprint response for Mercedes Benz.
o Research best practice in this area and give example from other organisations.
o Highlights problems/issues in relation to the 3 responses for Mercedes Benz organisation.
1. Response A: Corporate Governance – Main Problem: How is Mercedes Benz going to manage/fund response to the greenhouse challenge?
2. Response B: Operations – Main Problem: How is Mercedes Benz going to lower our scope 1, 2 and 3 emissions?
3. Response C: CSR and Brand � Main Problem: How is Mercedes Benz going to �do the right thing�? How is Mercedes Benz going to protect our brand?

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