You have been provided with a series of practicals that cover the scope of the unit. In these you will be asked to develop a product and throughout the semester determine how best to market it. These practicals are designed to let you use the principles of the course as well as give you an idea about the interplay between marketing variables and the complicated nature of making marketing work.
For your second piece of assessment I want you to write up the practicals in the form of a report to the CEO of the company for which you have designed the product outlining the nature of the product and how you will go about marketing it. In this way you should be driven by the nature of the practicals as to what is included. It must be comprehensive and persuasive and the elements must be coordinated and logical. For example the type of product must match the target market you have identified and your promotion must match your position etc.
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