Integrated Marketing Communication Custom Essay

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Course Refelection
Assignment extract:

Write a reflection on this course (Integrated marketing communication) I”ll uploaded the reflection template (file: Reflections on Course_Template) Also i”ll uploaded ITEM2 to have more idea Below are some of the assessments that I did for this course
1- Item 1: In-class discussion question/exercise
This in-class discussion question/exercise is designed to assess the students understanding and application of the course content.

2- Item 2: Learning Activities 1 – 4 (Advertising Critiques): The learning activities are designed to encourage students to analyse and understand the advertising strategies behind various advertisements (i.e. Video ad and print ad)

3- Item 4: Oral Presentation

The oral presentation will enhance the students’ ability to analyse, develop and present their own IMC
plan. Students will be required to research, analyse and develop an IMC plan and then marshal their own. Thoughts and ideas and communicate them via an oral presentation. The presentation is the student’s promotional plan

4- Item 5: Final Exam
The final exam is designed to assess the students understanding, integration and application of the material covered in the course.

Below are some of the topics that I studied in this course:
1- Persuasive communications: The ??right’ message:
• connects emotionally with the target audience
• may need to connect in different ways for different audiences
• contains a key insight or big idea
• is distinctive, memorable and creative.
2- Segmentation process, Segmentation strategy

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