INTERNATIONAL BUSSINES Academic Essay

There are two assignments in this unit. Assignment 1 is worth 40% of the overall marks. This assignment is therefore an important piece of work. It is an opportunity to demonstrate your understanding of International Business and the relevant issues raised in the assignment question(s). This assignment requires you to recommend an overseas market to expand the activities of an organization of your choice. The assignment involves research within the context of existing knowledge. You may use both primary and secondary data to provide a logically structured argument. It is important to note that mere reporting of facts will be inadequate and I will look for evidence of critical review and analysis. You must also ensure that there is a clear link between your arguments, appropriate theory and available evidence. You may choose an appropriate model from the recommended textbook or other acknowledged sources. Assignment Focus: You are required to develop a report proposing a new overseas market which an organisation should enter or alternatively an existing overseas market where significant expansion should be implemented. Home Country Organisation: You must decide whether you will base this assignment on an organisation where you are employed, or have been employed in the past, an organisation in a sector of industry in which you have a special interest, a local company who you are aware of that may be seeking to expand their overseas activities or a public sector/not-for-profit organisation such as a college where you are currently studying or have studied in the past or a major charity. Potential Host Country: To address the assignment question, you may undertake an analysis of an overseas market and macro-environment factors surrounding the overseas market you have selected for market expansion. It requires you to assess the key environmental factors that support or justify its attractiveness. Your discussion of the recommended target market should be based on facts obtained from research. You may choose any country as a potential host market for overseas expansion. To better appreciate the justifications of the potential overseas market, it will be helpful that you provide some information about the ogranisation, its current operations and product mix. It may be useful also to consider the macro environment of the home country to assess the attractiveness of the proposed overseas market. Your assignment should not exceed 2500 words, typed at least 1.5 or double space, preferably using Arial point 12 type face. You can attach appendices to the report to provide coverage of information that, because of the report length constraint, could not be included in the main report. The source of all materials included in the report should be accurately referenced using Harvard referencing format (which is known as the Harvard System). Assessment Criteria: You must make an effort to use multiple sources of information in preparing your assignment. These sources may include- articles from refereed journals (the most important source), electronic database, newspapers, and in some cases (where feasible and desirable) interviews with key stakeholders. Assignments will be assessed based on demonstrated conceptual understanding, evidence of wide reading and research, appropriate editing and consistent use of referencing. Your assignment will be assessed on multiple dimensions including an ability to utilise appropriate academic theories and models that can provide a framework for addressing the assignment question; ability to develop and present an effective argument; ability to utilise sources such as the Internet and University library facilities to search, locate and summarise relevant information and data to develop and present your argument and an ability to critically analyse information, formulate conclusions and exhibit original thought. Some of the assessment items and their relative values are provided in the table below: Introduction Clear statement of problem and or issues Outline of investigation method Body Review of current and relevant literature Extent of research effort Quality of research (relevance of the sources used) Nature of supporting evidence for arguments Logical sequence Arguments, critique and original thought Conclusion Clear statement logical conclusion Appropriate recommendations (if any with justification) Justifiable conclusion Others items Consistent layout and format Evidence of careful editing Accurate referencing Assessment Format: At least 1.5 or typed double spaced with at least 2.5cm margins following specified style requirements; Arial font 12. 2500 words maximum (excluding appendices) Reference Style: Harvard Assignment text may be organized in either essay or report format. In either case it is essential that you include a list of references. Instruction: There are two assignments in this unit. Assignment 1 is worth 40% of the overall marks. Thisassignment is therefore an important piece of work. It is an opportunity to demonstrate yourunderstanding of International Business and the relevant issues raised in the assignmentquestion(s). This assignment requires you to recommend an overseas market to expand theactivities of an organization of your choice.The assignment involves research within the context of existing knowledge. You may useboth primary and secondary data to provide a logically structured argument. It is important tonote that mere reporting of facts will be inadequate and I will look for evidence of criticalreview and analysis. You must also ensure that there is a clear link between yourarguments, appropriate theory and available evidence. You may choose an appropriatemodel from the recommended textbook or other acknowledged sources.Assignment Focus:You are required to develop a report proposing a new overseas market which anorganisation should enter or alternatively an existing overseas market wheresignificant expansion should be implemented.Home Country Organisation:You must decide whether you will base this assignment on an organisation where you areemployed, or have been employed in the past, an organisation in a sector of industry inwhich you have a special interest, a local company who you are aware of that may beseeking to expand their overseas activities or a public sector/not-for-profit organisation suchas a college where you are currently studying or have studied in the past or a major charity. Potential Host Country:To address the assignment question, you may undertake an analysis of an overseas marketand macro-environment factors surrounding the overseas market you have selected formarket expansion. It requires you to assess the key environmental factors that support orjustify its attractiveness. Your discussion of the recommended target market should bebased on facts obtained from research. You may choose any country as a potential hostmarket for overseas expansion. To better appreciate the justifications of the potentialoverseas market, it will be helpful that you provide some information about the ogranisation,its current operations and product mix.It may be useful also to consider the macro environment of the home country to assess theattractiveness of the proposed overseas market.Your assignment should not exceed 2500 words, typed at least 1.5 or double space,preferably using Arial point 12 type face. You can attach appendices to the report to providecoverage of information that, because of the report length constraint, could not be includedin the main report.The source of all materials included in the report should be accurately referenced usingHarvard referencing format (which is known as the Harvard System).Assessment Criteria:You must make an effort to use multiple sources of information in preparing yourassignment. These sources may include- articles from refereed journals (the most importantsource), electronic database, newspapers, and in some cases (where feasible anddesirable) interviews with key stakeholders. Assignments will be assessed based ondemonstrated conceptual understanding, evidence of wide reading and research,appropriate editing and consistent use of referencing.Your assignment will be assessed on multiple dimensions including an ability to utiliseappropriate academic theories and models that can provide a framework for addressing theassignment question; ability to develop and present an effective argument; ability to utilisesources such as the Internet and University library facilities to search, locate and summariserelevant information and data to develop and present your argument and an ability tocritically analyse information, formulate conclusions and exhibit original thought.Some of the assessment items and their relative values are provided in the table below:IntroductionClear statement of problem and or issuesOutline of investigation methodBodyReview of current and relevant literatureExtent of research effortQuality of research (relevance of the sources used)Nature of supporting evidence for argumentsLogical sequenceArguments, critique and original thoughtConclusionClear statement logical conclusionAppropriate recommendations (if any with justification)Justifiable conclusionOthers itemsConsistent layout and formatEvidence of careful editingAccurate referencingAssessment Format: At least 1.5 or typed double spaced with at least 2.5cmmargins following specified style requirements; Arialfont 12.2500 words maximum (excluding appendices)Reference Style: HarvardAssignment text may be organized in either essay o

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