. How an individual global company addressed the crisis in a way that the tools of International Cross Cultural Management helps us to understandPaper instructions:Outlinea. Recession impact on the global companies:i. Winners and losers of the global crisisb. Strategies to survive in the recession:i. Cutting pricesii. Reassure customers by extensive warranty or contract flexibilityiii. Adding value to a company, brand, or productiv. Keeping customer satisfiedv. Adjusting product portfoliovi. Increasing online presencevii. Developing new loyalty schemesviii. Diversifying into new market segmentsix. Responding to changes as early as possiblex. Cutting costs, not stuffc. Influence of the crises on automotive industryi. Hyundai success despite financial crisisd. Walmart thrives the recessionSources:Lock, Alison. Ten Proven Strategies to Beat the Recession from M&S, Hyundai and HMV. Apr. 2, 2012. Web. < http://realbusiness.co.uk/article/4153-how_to_survive_a_recession/page:1>Harper, Donald. 20 Business Survival Strategies for tough economic times. Jul. 2009. Web.
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