International Cross Cultural Management

. How an individual global company addressed the crisis in a way that the tools of International Cross Cultural Management helps us to understandPaper instructions:Outlinea. Recession impact on the global companies:i. Winners and losers of the global crisisb. Strategies to survive in the recession:i. Cutting pricesii. Reassure customers by extensive warranty or contract flexibilityiii. Adding value to a company, brand, or productiv. Keeping customer satisfiedv. Adjusting product portfoliovi. Increasing online presencevii. Developing new loyalty schemesviii. Diversifying into new market segmentsix. Responding to changes as early as possiblex. Cutting costs, not stuffc. Influence of the crises on automotive industryi. Hyundai success despite financial crisisd. Walmart thrives the recessionSources:Lock, Alison. Ten Proven Strategies to Beat the Recession from M&S, Hyundai and HMV. Apr. 2, 2012. Web. < http://realbusiness.co.uk/article/4153-how_to_survive_a_recession/page:1>Harper, Donald. 20 Business Survival Strategies for tough economic times. Jul. 2009. Web. Ishmael, Stacy-Marie. Wal-Mart?s Aggressive Recession Strategy. Nov. 2, 2009. Web. < http://ftalphaville.ft.com/2009/11/02/80861/wal-marts-aggressive-recession-strategy/? >Couto, Vinay, Ashok Divakaran, Mahadeva Matt Mani and Cheri Lantz. Survival vs. Success: How Companies Are Responding to the Recession, and Why It?s Not Enough. Web. < http://www.booz.com/media/file/Survival_vs_Success.pdf >Hyundai, Walmart Show How to Thrive in Recession. Nov. 9, 2009. Web. < http://adage.com/article/special-report-marketer-of-the-year-2009/hyundai-walmart-show-thrive-recession/140339/ >Hyundai Actually Grew in This Crisis! Web. The Global Financial Crisis. Web. Dzikowska, Marlena and Barbara Jankowska. The Global Financial Crisis of 2008?2009 and the Fortune Global 500 Corporations. Looking for Losers Among the Biggest. Dec. 15, 2012. Web. < http://ehis.ebscohost.com.library.esc.edu/ehost/pdfviewer/pdfviewer?sid=7e6f9b66-0159-41d5-928b-54ecc8468227%40sessionmgr198&vid=2&hid=116>CLICK HERE FOR MORE INFORMATION ON THIS PAPER? PRICE?..

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