International Marketing Environment Custom Essay

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The book used for this course is: Title (INTERNATIONAL MARKETING) 2010 CUSTOM EDITION
By: CZINKOTA/ RONKAINEN
ISBN-13:978-1-111-06262-0
ISBN-10-1-111-06262-5

Write a 5 page paper in which you:

1. Explain the role of government in international trade, the various levels of economic integration, and the impact on international marketing.

2. Describe the economic and cultural elements of the international marketing environment and explain how these factors affect marketing operations.

3. Summarize the major political and financial risks associated with international marketing.

4. Explain the strategic marketing planning process, strategies for entering foreign markets, and considerations for subsequent market expansion.

Your assignment must:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the tile of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

Explain the role of government in international trade, the various levels of economic integration, and the impact on international marketing.
Describe the economic and cultural elements of the international marketing environment and explain how these factors affect marketing operations.
Summarize the major political and financial risks associated with international marketing.
Explain the strategic marketing planning process, strategies for entering foreign markets, and considerations for subsequent market expansion.
Integrate the core marketing concepts into viable marketing strategies to support exporting and the full range of global marketing operations.
Use technology and information resources to research issues in international marketing.
Write clearly and concisely about international marketing using proper writing mechanics

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.

Assignment 1: International Marketing Environment
Criteria 0
Unacceptable 20
Developing 30
Competent 40
Exemplary
1. Explain the role of government in international trade, the various levels of economic integration, and the impact on international marketing. Did not complete the assignment or did not explain the role of government in international trade, the various levels of economic integration, and the impact on international marketing; omitted information and/or included irrelevant information. Completed with less than 60% accuracy, thoroughness, and logic. Partially explained the role of government in international trade, the various levels of economic integration, and the impact on international marketing; omitted some key information. Completed with 60-79% accuracy, thoroughness, and logic. Sufficiently explained the role of government in international trade, the various levels of economic integration, and the impact on international marketing. Completed with 80-89% accuracy, thoroughness, and logic. Fully explained the role of government in international trade, the various levels of economic integration, and the impact on international marketing. Completed with 90-100% accuracy, thoroughness, and logic.
2. Describe the economic and cultural elements of the international marketing environment and explain how these factors affect marketing operations. Did not complete the assignment or did not describe the economic and cultural elements of the international marketing environment and explain how these factors affect marketing operations; omitted information and/or included irrelevant information. Completed with less than 60% accuracy, thoroughness, and logic. Partially described the economic and cultural elements of the international marketing environment and explained how these factors affect marketing operations; omitted some key information. Completed with 60-79% accuracy, thoroughness, and logic. Sufficiently described the economic and cultural elements of the international marketing environment and explained how these factors affect marketing operations. Completed with 80-89% accuracy, thoroughness, and logic. Fully described the economic and cultural elements of the international marketing environment and explained how these factors affect marketing operations. Completed with 90-100% accuracy, thoroughness, and logic.
3. Summarize the major political and financial risks associated with international marketing. Did not complete the assignment or did not summarize the major political and financial risks associated with international marketing; omitted information and/or included irrelevant information. Completed with less than 60% accuracy, thoroughness, and logic. Partially summarized the major political and financial risks associated with international marketing; omitted some key information. Completed with 60-79% accuracy, thoroughness, and logic. Sufficiently summarized the major political and financial risks associated with international marketing. Completed with 80-89% accuracy, thoroughness, and logic. Fully summarized the major political and financial risks associated with international marketing. Completed with 90-100% accuracy, thoroughness, and logic.
4. Explain the Did not complete the Partially explained Sufficiently explain Fully explained the
global product management and branding. not address challenges to global product management and branding; omitted information and/or included irrelevant information. Completed with less than 60% accuracy, thoroughness, and logic. product management and branding; omitted some key information. Completed with 60-79% accuracy, thoroughness, and logic. challenges to global product management and branding. Completed with 80-89% accuracy, thoroughness, and logic. product management and branding. Completed with 90-100% accuracy, thoroughness, and logic.
5. Clarity Did not complete the assignment or explanations are unclear and not organized. (Major issues) Explanations generally unclear and not well organized. (Many issues) Explanations generally clear and /or organized. (Minor issues) Explanations very clear and well organized. (Added helpful details)
6. Writing Grammar, sentence structure, paragraph structure, spelling, punctuation, and APA usage, if required. Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, and APA usage, if required. (Major issues) Had 6-7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, and APA usage, if required. (Many issues) Had 4-5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, and APA usage, if required. (Minor issues) Had 0-3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, and APA usage, if required.

6. Writing Grammar, sentence structure, paragraph structure, spelling, punctuation, and APA usage, if required. Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, and APA usage, if required. (Major issues) Had 6-7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, and APA usage, if required. (Many issues) Had 4-5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, and APA usage, if required. (Minor issues) Had 0-3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, and APA usage, if require

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