Introduced brands and the related concepts. Explain what a brand is and the benefits brought by branding with references to relevant marketing communication literature. Specify the brand identity and brand image of your chosen brand. Using one example demonstrating how your brand communicate with its target audiences to build its brand image. (Lecture 3)
Explain what a customer is. Identify one customer segment that your brand is targeting and provide evidence to support your argument.(Lecture 6)
I have to choose a brand to do the questions and i chose (Myer)
I need to do these two question. each question should have 350 words . each question should done alone in a separate way.
You need to understand the lectures in order to do the questions. ( i will upload the lectures (two lectures) )
I will upload the assignment outline
I really want a good quality assignment in order to pass.
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