Jole Veneziani – communication plan custom essay

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Jole Veneziani was an Italian Haute Couture brand famous in 60’s and consider to relaunch the brand this year during Milan Fashion Week in September. Briefly define the new brand identity and marketing strategies (DONT include introduction and history it’s already done) and come up with an detail communication plan for an event to announce the relaunch of the brand. The major concept will be ‘Old as New’.

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