lenovo company and its global marketing ambition Custom Essay

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1 Introduction to the report and brief background to the company and its global marketing ambition.
2 Critically evaluate the environmental trends in the international market sector in which the company operates. Evaluate the segmentation of the global market for the product.
3 Critically and briefly evaluate the market structure for the sector and competitive positioning of key global players. Evaluate customer requirements and differences in buying behaviour across the global market.
4 Prepare a summary of the company’s product/ market focus and the reasons for the company’s domestic, regional and international success to date. Evaluate the company’s current competitive advantage then summarize the analysis section with a SWOT.
5 Make recommendations against the background of your analysis above about market/ geography development and what market entry methods might help to achieve this.

6 Recommend a brand strategy to help build a clear proposition in the global market.
7 Consider the options and how the organisation can design its product, communications, pricing, and distribution plan to achieve its global ambition.
8 Conclude how the organisation can build sustainable competitive advantage in the future. Explain the implementation actions that will be

critical in building competitive advantage. Also identify and address the key implementation barriers. Provide a conclusion for the report.
(Guidelines on reflective writing for the learning log will be given in the first seminar.)

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