Logistics Management Case Study Custom Essay

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Assessment Context

The objective of this case study is to provide a real logistics management situation. Imagine that you are assisting in the business development of a new online retail business initiative and are asked to write a short report about relevant logistics activities. The business background and the high level operations of the business are described in the case study described in assessment item 1: Online Store. The Case Study Online Store is as following.

Case Study Online Store

Report Format
In this instance the report must be formatted as a short report.

The report must include a title page; an executive summary of no more than one page to preface the report and a table of contents to give guidance to the reader as well as an introduction and a conclusion. Please use appropriate headings for other chapters. It is acceptable to use diagrams, charts and tables in presenting your ideas.

Task
Prepare, with reference to the literature, a report that explains the differences between online retailing and in store retailing in regards to the optimal design of the new company’s Australian logistics activities of:
· Order management and customer service.
· Australian distribution centre design and operations.
· Physical distribution within Australia.
It is required that arguments are supported by academic journals, Australian government websites and practical examples relevant to the logistics activities and the case study.

Your report will be assessed on the extent and quality it meets each of the following criteria.
CONTENT. Does your topic analysis demonstrate: Marks Understanding of the differences between online
retailing and in-store retailing in regards to the optimal design of the new company’s Australian
logistics activities of:
· Order management and customer service.
· Australian distribution centre design and operations.
· Physical distribution within Australia.
Application and thorough knowledge of relevant contemporary Logistics Management strategy, principles, concepts, methods and theories?
Appropriate and well structured, concise and clear expression of Logistics Management arguments in response to the assessment task?
A clear flow of thought throughout the paper with an appropriate executive summary, a clear purpose
described in the introduction and a comprehensive conclusion?
A critical review and integration of relevant academic and profession literature (cited at least eight (8)
academic journals)?
PRESENTATION. Does your topic analysis demonstrate:
Clarity of expression, grammar and spelling? Strict conformity to Australia Harvard (author-date) Referencing Guide (2009) standards?

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