Increasing development in technology and online services creates an opportunity for online retailing. This research aims to analyze the readiness of the Saudi market to expand through online services.
To identify the opportunities and limitations that impact the usage of online retailing as an effective marketing channel.
The research is based on two main aspects. The first is conducting a survey in the Jeddah city to analyze the opportunities and challenges in the online retailing from the customer’s and retailer’s perspective. The second aspect is exploring other research papers related to the topic.
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