Market Plan Enhancing Custom Essay

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This is a continuation from previous submitted assignments. Please note I received 218 out 280 for this assignment because of the way references were used I asked that you please make sure you use your own thoughts and use the sources to back it up. ****The following was a response from my teacher about the last paper I cant re submit it but I don’t want the same mistakes taking place on this final paper. ****(While you did address the sections as required below, there was an abundance of back to back references. Please remember that references should be used to support your own thoughts and ideas and not as large areas of the paper. There should be no more than 30% quoted material, leaving 70% as your own original thoughts and ideas.) This weeks assignment Assignment #5 – Enhancing the Marketing Plan This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the following: 1. Discuss the company’s competitors, and the strengths and weaknesses of each. 2. Discuss how you plan to differentiate your company from the closest competitor. 3. Discuss the company’s intention to be a leader or follower within the industry. 4. Assess the macro-environmental issues (legal, technological, social, and economic) trends with which your business must contend. 5. Identify the most significant trend to impact your business and discuss how the company intends to minimize or capitalize on this trend. Use at least 3 references to support the discussion on enhancing the marketing plan. Grading Rubric for Assignment # 5 – Enhancing the Marketing Plan Criteria 0 Unacceptable 20 Developing 30 Competent 40 Exemplary 1. Discuss the company’s competitors, and the strengths and weaknesses of each. Does not attempt assignment, nor discusses the company’s competitors and the strengths and weaknesses of each. The company’s competitors and the strengths and weaknesses of each were discussed, but with less than 70 – 79% accuracy and some of the discussion points were inappropriate or were not identified. The company’s competitors and the strengths and weaknesses of each were discussed, with 80 – 89% accuracy and appropriate information was discussed. The company’s competitors and the strengths and weaknesses of each were discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly. 2. Discuss how you plan to differentiate your company for your closest competitor. Does not attempt assignment, nor discusses a plan of how to differentiate the company from the closest competitor. The differentiation plan for the company to its closest competitor was discussed, but with less than 70 – 79% accuracy and some of the discussion points were inappropriate or were not identified. The differentiation plan for the company to its closest competitor was discussed, with 80 – 89% accuracy and appropriate information was discussed. The differentiation plan for the company to its closest competitor was discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly. 3. Discuss the company’s intention to be a leader or follower in the industry. Does not attempt assignment, nor discusses the company’s intention to be a leader of follower in the industry. The company’s intention to be a leader or follower in the industry was discussed, but with less than 70 – 79% accuracy and some of the discussion points were inappropriate or were not identified. The company’s intention to be a leader or follower in the industry was discussed, with 80 – 89% accuracy and appropriate information was discussed. The company’s intention to be a leader or follower in the industry was discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly. 4. Assess the macro-environmental issues (legal, technological, social and economic) trends with which your business must contend. Does not attempt assignment, nor assesses the macro-environmental trends with which the business must contend. The macro-environmental trends for which the business must contend were discussed, but with less than 70 – 79% accuracy and some of the discussion points were inappropriate or were not identified. The macro-environmental trends for which the business must contend were discussed, with 80 – 89% accuracy and appropriate information was discussed. The macro-environmental trends for which the business must contend were discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly. 5. Identify the most significant trend to impact your business and discuss how the business plans to minimize or capitalize on the effect of this trend. Does not attempt assignment, nor identifies a significant trend to impact the business and how it will be minimized or capitalized upon. The most significant trend to impact the business and how it will either be minimized on capitalized upon were discussed, but with less than 70 – 79% accuracy and some of the discussion points were inappropriate or were not identified. The most significant trend to impact the business and how it will either be minimized on capitalized upon were discussed, with 80 – 89% accuracy and appropriate information was discussed. The most significant trend to impact the business and how it will either be minimized on capitalized upon were discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly. 6. Clarity Did not complete the assignment or explanations are unclear and not organized. (Major issues) Explanations generally unclear and not well organized. (Many issues) Explanations generally clear and/or organized. (Minor issues) Explanations very clear and well organized. (Added helpful details.) 7. Writing – Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage. Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Major issues) Had 6 – 7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Many issues) Had 4 – 5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Minor issues) Had 0 – 3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage.

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