Marketing and Advertising Custom Essay

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– Step 1: Visit the websites of two department store chains
Visit the following websites and familiarize yourself with their product lines.

– Step 2: Write a 1-2 page summary.
After becoming familiar with both department stores, write a 1-2 page summary in a word processor (such as MS Word) of your answers to the following questions. Use the information presented in this lesson (as well as the information you gathered from the websites and any other research you want to conduct) to answer the questions thoroughly. In your report, be sure to cite the sites from which you retrieved information

1. What customers is each of these two department stores targeting?
2. What are the three steps that a company must perform in choosing the best market segments and designing strategies to maximize profitability in selected segments?
3. How might these two stores position themselves in the marketplace?
4. Do you think that the “4 Ps” marketing mix framework does an adequate job of describing marketer responsibilities in preparing and managing marketing programs? Why?
5. Do you see any issues with this framework in relation to service products?
6. Why would a focus on the 4 Cs be more important than a focus on the 4 Ps?

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