Read this article about casinos targeting the Hispanic market.
Medina, Jennifer. (2011) Casino Town Puts Its Money On Hispanic Market.
(1) What has made this strategy successful?
(2) What 3 principles and ideas from the readings can you use to explain this success? For instance, think of segmentation, influence, reference groups …
(3) What lessons about targeting a new market can you take away? (Be very specific in relating each lesson to this case. For instance, do not say, “A company should …” Instead, say, “The companies discussed here demonstrated that …”)
Do not include definitions or summaries from the reading. Do not describe what the casino did. Instead, your response should be analytical and should demonstrate that (a) you understand the principles from the background reading and (b) you can apply them to this particular case. Vague, general answers about targeting will not earn a good grade.
Aim for 500-1000 words. However, quality of writing is more important than quantity. Focus on answering the question logically. Avoid redundancy and general statements, such as “All organizations exist to make a profit.” Make every sentence count.
Place an order of a custom essay for this assignment with us now. You are guaranteed; a custom premium paper being delivered within its deadline, personalized customer support and communication with your writer through out the order preparation period.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more