Read the set book Brassington, F. and Pettitt, S. (2006) Principles of Marketing 4th Edition., Chapters 1-9 inclusive.
1.Using the exchange transactions diagram from the set book, describe the idea of marketing as an exchange process and explain the exchange transaction for the NOKIA
The European Marketing Environment 2.Using a table, evaluate the political, economic, social, technological, legal and environmental trends which will affect NOKIA. All elements
must be covered
3.List the various types of segmentation and then specifically explain in detail what psychographic segmentation is and why is it so difficult and so risky to do within NOKIA?
Marketing Information and Research 4.Go online and find at least 2 major market research companies. Use a table to compare and contrast what types of research each does. Which
elements would be useful to NOKIA?
Anatomy of a Product
5.Using NOKIA`S product/service, explain its anatomy (core, tangible, augmented and potential)
6.Define the four stages of the product life cycle and specify where NOKIA is positioned in the product life cycle
New Product Development
7. Using figure 9.1 – What is the difference between dynamically continuous innovation and discontinuous innovation? Which type of innovation applies to NOKIA?
Please note: British wriyer required, reference in Harvard style.
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