Word Count: 3000 to 4000 words
Please read all instructions and information carefully. You are required to submit your work within the bounds of the University Infringement of Assessment Regulations. Your individual assignment must be handed in to the Learning Resource Centre with an accurately completed Assignment Cover Sheet.
Learning Outcomes Assessed
1. Interpret and evaluate the merits of particular marketing concepts when applied to selected business situations.
2. Evaluate the potential impact of factors in the external environment on the marketing activities of organisations.
3. Assess the major decisions that organisations confront in satisfying market-place needs.
4. Analyse the significance of marketing planning in organisations.
5. Conduct research using relevant marketing journals and business documentation.
You are required to select a specific cultural or leisure organisation in a city of your choice, as a basis for this assignment.
Every city has a range of cultural and leisure organisations which play a major role within the communities they serve and marketing plays a vital role in ensuring that they are successful. Examples of cultural and leisure organisations might be a theatre, cinema complex, sports centre, art gallery. The above is not an exhaustive list.
The focus of this assignment is to examine the importance of the chosen organisation in reaching present and potential customers/clients and reflect on how marketers are involved in developments taking place in the organisation.
You must undertake the following �
– provide an analysis of the current activities being undertaken by the organisation and the extent to which the activities are achieving the objectives of the organisation.
– discuss the environmental and market forces that are likely to influence the future direction of the organisation
– evaluate the different ways in which marketing staff in the organisation are contributing to the achievement of current activities and to developments that are being planned by the organisation in the near future.
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