1.Explain, by reference to theory, the benefits of a segmentation approach for a business versus mass marketing. Illustrate your answer with examples from actual companies.
Your response should be 500 words, +/- 10%. (Maximum marks, 10).
2.What are the three levels at which a product or service may be viewed? Show, by reference to a company of your choice, how these different levels may be applied to help marketers define their offering to the marketplace.
Your response should be 500 words, +/- 10%.(Maximum marks, 10).
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