Marketing Plan Essay

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2. Marketing Plan: Phase I Paper – Due Monday Day 7 a. Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Be sure to obtain your instructor’s approval of your product or service before beginning this project. b. Prepare a 1,400-1,750-word paper to include the following: 1) An overview of the existing organization. 2) A description of the new product or service. 3) An explanation of the importance of marketing to your selected organization’s success. 4) A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service. 5) The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service. c. Refer to the Marketing Plan Outline listed on the page for the general framework of the Marketing Plan. All key elements of the assignment are covered in a substantive way. Using information from at least three different sources, prepare a 1,400-1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix impacts the development of the organization’s marketing strategy and tactics. Describe how each element is implemented. Be sure to specifically identify your selected organization and the industry in which it exists. Note: Be sure to cite properly your sources properly in your paper and draw from your experiences and readings. The content is comprehensive, accurate, and persuasive. The paper develops a central theme or idea, directed toward the appropriate audience. The paper links theory to relevant examples of current experience and industry practice and uses the vocabulary of the theory correctly. Major points are stated clearly, are supported by specific details, examples, or analysis, and are organized logically. Be sure to cite the assigned reading and at least one outside reference in your paper. The introduction provides sufficient background on the topic and previews major points. The conclusion is logical, flows from the body of the paper, and reviews the major points. Readability and Style 1 Point Paragraph transitions are present and logical and maintain the flow throughout the paper. The tone is appropriate to the content and assignment. Sentences are complete, clear, and concise. Sentences are well constructed, with consistently strong, varied sentences. Sentence transitions are present and maintain the flow of thought. Mechanics 1 Point The paper, including the title page, reference page, tables, and appendixes follow APA guidelines for format. Citations of original works within the body of the paper follow APA guidelines.

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