Marketing Research and Segmentation Problem Essay

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Complete the following problem related to market research and segmentation by writing a 1,050- to 1,400-word response.

Take on the role of a marketing representative at a local hospital or medical facility with which you are familiar. Provide a brief description of the facility. Conduct research on the consumers in the area using at least two lifestyle analysis and marketing research databases discussed in Ch. 4 and 5 in your text.

1. Write a lifestyle profile for the neighborhood that can be used as the demographic profile for potential patients at your facility.
a. Based on your research, describe two ways the facility could segment their market.
b. How does this profile provide you with insight on how the people in this neighborhood will perceive your facility?

2. Based on your research, assess the lifestyle profile you have developed.
a. In your assessment, is the demographic and psychographic information you found accurate? Why or why not?

I will allow access into the ecampus so u can retrieve Chapters 4-5. Please help!! I own 2 businesses and don’t have time. I aalso have 2 other papers due that I will allow u to do if u do well with this paper. I would rather have it done with by 5 this afternoon within the next 4 hours please. I will pay

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