Marketing Research Report Academic Essay

Here is the book used in this course that will be needed and helpful for this assignment:Kerin, R., Hartley, S., & Rudelius, W. (2015). Marketing (12th ed.). New York, New York:McGrawHill.Use the same company from your Week 2 assignment. (Please use the company, SunPowerhomesolar panels,commercial & utilityscalesolar solutions)Your company has decided to launch a new line of products.Create a 1,400wordreport and include the following information:Choosethe target market for your product, and describe your target market in detail.Createa new product that would appeal to your market.Developat least one question for each characteristic of the target market (demographic, geographic, psychographic, andbehavioral) that will be important for you as you determine the marketing strategy for this new product.Recommendthe best methods of conducting marketing research to answer these questions. Besure to include why youchose these particular methods.Outlinethe steps you will take to bring your product to market from idea generation to commercialization, using a multistepproduct development process.(located in the book)Includereference to marketing theory agood rule of them is one citation per page or per major topic. Use crediblesources, suchas the readings.Format your assignment consistent with APA guidelines. Please, use this log in information: ch. 8 and Marketing research video will be found in week 2. Ch. 10,11, and 12 will be found in week 3. The assignment is located in week 4.If you click on it. it tells you in the top right corner where you will find the information for the assignment. In this case, it displays 2.1, 2.2, 3.1,3.2. 2.1 and 2.2 are found in week 2. If you go to week 2 and hover over 2.1, it will highlight what is suggested. Usually you can find theinformation you are looking for in the chapters? the marketing research video might be useful aid though PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT

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